{"id":8673,"date":"2026-02-13T16:13:54","date_gmt":"2026-02-13T22:13:54","guid":{"rendered":"https:\/\/www.blockadvisors.com\/resource-center\/?p=8673"},"modified":"2026-02-16T11:36:02","modified_gmt":"2026-02-16T17:36:02","slug":"elevator-pitch","status":"publish","type":"post","link":"https:\/\/www.blockadvisors.com\/resource-center\/build-your-business\/elevator-pitch\/","title":{"rendered":"What is an elevator pitch and how should you prep one?"},"content":{"rendered":"\n

Whether you\u2019re job hunting or networking, starting a new small business<\/a> or are a seasoned business owner, your elevator pitch is an important communication tool to have. An elevator pitch, or elevator speech, is all about you: who you are, what you do, and what you want to achieve. So, what makes an effective elevator pitch and how do you craft one? Keep reading as we outline everything you need to know about elevator statements.<\/p>\n\n\n

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What is an elevator pitch?<\/h2>\n\n\n\n

An elevator pitch is a concise way to share your professional credentials or product expertise with someone who doesn\u2019t know you. Think of the speech as a brief introduction, summary of your professional experience, or description of a product, service, or idea. It should be persuasive and show how you or your business can positively impact the person you\u2019re speaking to. <\/p>\n\n\n\n

The name elevator pitch <\/em>comes from the idea that your speech should be short enough to be delivered during the length of an average elevator ride. Ideally, your pitch should be restricted to 30 to 60 seconds. Of course, these pitches don\u2019t only take place in the elevator; you can employ yours at a business fair, job interview, your workplace, or even over the phone or social media.<\/p>\n\n\n\n

Why and when should you use an elevator pitch?<\/h2>\n\n\n\n

An elevator pitch is a great way to highlight your small business, your goals, and build business connections. The purpose of your elevator pitch should be to create a spark of interest and begin to build rapport with the person you\u2019re speaking to.<\/p>\n\n\n\n

The elevator pitch can be used in a variety of settings. It\u2019s wise to have a few different versions tailored to specific scenarios. For example, business owners may use a more detailed elevator pitch to introduce themselves to potential investors<\/a>. They might work in a request for a more formal pitch that helps investors understand why investing in their business would be valuable. In a more casual setting, like on an airplane or in the grocery store, your elevator pitch could be as simple as a concise, one-sentence statement. You might even include your elevator speech on your LinkedIn profile to draw attention from your network so you can more deeply share what your business does or explain the products you sell. <\/p>\n\n\n\n

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How to write an elevator pitch<\/h2>\n\n\n\n

Before you start delivering your elevator pitch, draft what you’d like to say. You want your speech to sound natural and be concise. Before you begin writing the speech you\u2019ll also want to be clear he goal of your pitch. Are you introducing yourself to hiring managers? Is there a business idea you want to share with someone higher up in your company? Or are you marketing your new business to prospective clients? What you want to achieve determines what you include in your speech.<\/p>\n\n\n\n

Here, we\u2019ll outline the steps for writing an elevator pitch as a small business owner.<\/p>\n\n\n\n

Elevator Pitch Steps:<\/h3>\n\n\n\n
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  1. Introduce yourself \u2013 <\/strong>The first part of your speech should be an introduction to who you are or what you do. Be sure to keep this part brief and to the point. Draw the listener in.<\/li>\n\n\n\n
  2. Highlight the problem your business will solve \u2013 <\/strong>Next, explain the problem your business solves and who you solve it for. Highlight who your customers are, pain points your business alleviates, and why your listener may want to work with you.<\/li>\n\n\n\n
  3. State the solution \u2013 <\/strong>Then, provide a solution statement. This sentence should explain how your business solves the problem stated earlier. Tailor this section to your target audience as much as possible.<\/li>\n\n\n\n
  4. Present value and what sets you apart \u2013 <\/strong>If you have time, include a sentence about what sets your business apart. What unique value do you have to share? You want your pitch to be persuasive and memorable.<\/li>\n\n\n\n
  5. End with a call to action \u2013 <\/strong>Always end your elevator pitch with an actionable next step. Wrap up your speech with a question or proposition. It should compel the listener to continue the conversation, and build rapport to increase engagement.<\/li>\n<\/ol>\n\n\n\n

    The elevator pitch dos and don\u2019ts<\/h2>\n\n\n\n

    It can be difficult to grab someone\u2019s attention in under a minute. So what makes an elevator pitch effective? Here are some tips and tricks. Plus, what not <\/em>to do when delivering your pitch:<\/p>\n\n\n\n